Area Guide: Bootle

Bootle is based outside the Liverpool City Council area, in Seton, but it’s only 15 minutes from town by car.

We won’t sugarcoat this, it’s rough round the edges. But does that really matter to you? We’re investing in Bootle and so are our clients. Rental demand is high, the financials make sense for investors, and it’s an area on the up. There are good deals to be found, and reliable tenants in need of decent homes. Plus, with all the infrastructure changes taking place, property prices in Bootle are likely to increase by a healthy margin.

Read the rest of our Bootle Area Guide for details of everything you need to know, in 2025 and beyond.

Location

Bootle sits at the mouth of the River Mersey, in the Metropolitan Borough of Sefton.

It’s three miles north of Liverpool city centre, bordering Kirkdale, Walton, Seaforth, Litherland, and Netherton.

Historically industrial, and originally established to house workers from the nearby docks, Bootle is now undergoing significant regeneration, which we’ll dig into in the ‘infrastruction and development’ section below.

Demographic

Bootle has a population of around 98,000, within its wider parliamentary constituency.

The area has a younger-than-average tenant base, with strong demand from working-age renters. A whopping, 72.75% of residents rent their homes—well above the national average—making it a prime location for buy-to-let investors (2021 census).

A mix of families and young professionals call Bootle home. And there’s a decent proportion of benefit claimants too. Ongoing regeneration aimes to uplift socioeconomic conditions.

Transport links

We say this in every area guide – the Merseyrail network is great. It keeps everywhere in the area well-connected, and Bootle is no exception. Bootle New Strand and Bootle Oriel Road stations sit on its Northern Line, offering direct access to Liverpool city centre in under 15 minutes.

Regular bus services, and proximity to Sandhills and Bank Hall stations, provide commuters with even more options. The town also offers park-and-ride facilities, with shuttle links to Everton FC’s new docklands stadium, making it increasingly attractive visitors.

Employment

There are lots of employment options in the immediate vicinity of Bootle. Sefton Council’s HQ is the the town, plus there are still lots of working docks. To the south, in what was a disused dock, now sits Everton’s Hill Dickinson Stadium. This is a major new employer that brings much more to the area than just a few match-day jobs. Let’s dig into it…

Infrastructure and Development

The new, world-class football stadium at Bramley Moore Dock sits just south of Bootle. At time of writing, its impact is only just starting to be realised. Everton’s new home is projected to bring 15,000 new jobs, and boost the local economy by upwards of £1.3billion. This article, published by Brabners in March 2025, looks at how the development ties into the area’s broader regeneration strategy.

On match days, a shuttle service will link the stadium to Bootle Strand Station. This is a real boon for the area, and particularly for Bootle’s local businesses.

In more good news for property investors, Bootle is rising to meet its new visitors by redeveloping its shopping centre, Bootle Strand. The Strand is, to all intents and purposes, Bootle’s town centre. Right now, it’s undergoing a complete transformation and modernisation that can only be good news for stakeholders.

Last but not least, Liverpool City Region Mayor Steve Rotheram is trying to secure New Town status for a major regeneration scheme boardering Bootle. The vision is for ‘10,000 new homes, [and] thousands of jobs’ to spring up on a 5km brownfield site. It’s relatively early days for this project yet, but we’re looking on with interest.

Lots of this is already happening. Some of it might happen, or might not. But remember—buy based on rental returns that make sense today. Buying in the hope that your property will shoot up in value is a gamble!

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